Search Optimization (SEO):
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Typically the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Other Search Engine Optimization
First thing you need to understand is there are no quick fixes to your search engine ranking problems. Search Engine Optimization is an ongoing process. You also should know that you get what you pay for. Anyone offering a $49.99 guarantee for front page on Google, Yahoo!, or any other search engine could very well just be there to take your money.
What You Get From IDC SEO
- Keyword Analysis:
We perform an in-depth analysis of user search habits to isolate keyword terms that will drive traffic to your website. This process helps us identify your audience and the search terms to use for greater organic search traffic.
- Competition Analysis:
We perform analysis on three of your competitor's web sites so that we can determine the ranking factors that are benifiting them.
- Keyword Creation:
After the keyword analysis we will provide you the keywords (meta tags) that we fill will be most effective for your web site.
- HTML Code & Structure Analysis:
We will take a look at the underlying code of your web site along with the structure and the navigation. More times than non your HTML and navigation can cause a search engine spider to move to the next site before completely indexing yours.
- Web Site Submission:
The key to SEO success is consistency. We will submit your web site weekly to all the major search engines (i.e. Google, Yahoo!, MSN, etc.), DMOZ (The #1 link directory on the internet), as well as over 50,000 other search engines and directories that are in our network.
- Link Campaign:
We will scower the internet to find quality web sites to link back to yours. This is an ongoing process that can make your SEO soar!
- Site Statistics & Reports:
This service provides a detailed analysis including traffic reports, marketing reports, and visitor profile reports. Once a month we will review your web site, and give you a full analysis on how your site is doing.
- Sitemap Creation:
We will assist you in the creation of a sitemap for your web site. Search engines like Google find these very usefull and easy to index.
- Server Monitoring:
We also provide monitoring for critical errors so that you can rest assured that your site is always operational.
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